Gee!

For every person who comes up to me telling me how yoyos is the lastest craze/fashion/trend/fad among kids I want to tell a 16 year old girl that their current pre occupation with Korean media is the exact same thing.

5-14 year old males watch the cartoons and ads on TV and their friends and follow the herd. While at the core of yoyos is the challenge to do ever more difficult tricks, the zeitgeist of their generation is a belief that money will solve all/many problems. This drives them to think that $100 dollar yoyos as opposed to disciplined practice will make them better players. Which in reality actually achieves the opposite: A new generation of yoyo players without proper foundations (which can only be learnt on cheaper basic yoyos) who might be able to pull off sloppy moves but are at best ignorant to why they just can't get their tricks to look right.

12-21 year old females get bombarded by the pop music and television dramas, all wrapped in autotune and perfect makeup. While mass media narrowly defines a slim body, porcelain skin and a perfect smile as desirable, the receptive minds of the younger generation push them to experiment with make up, plastic surgery, $3000 bags and push up bras. Those lacking in self esteem get a boost in confidence, while the rest of the herd just want to fit in. (To those damn tight leggings)

Mass Media + Herd Mentality. We're human after all.

Korean pop song via Him Lim's blog.